InfoCision does not offer cookie-cutter solutions. We provide innovative marketing strategies for our clients’ programs. We incorporate big-picture elements such as branding and customer care, as well as campaign-specific elements like product value and script writing. We help our clients determine their program goals and develop metrics to measure success. And every program is tailored to meet the individual financial needs of the client.
Program Development: Custom Solutions For A Higher ROI
A solid list and compelling script are the building blocks for a winning InfoCision call center program. Our marketing professionals ensure that both of these components are in place before moving forward. We can work with a client’s project file, tap into our proven network of list providers or utilize our InfoCision’s own consumer database to cultivate the most responsive leads available. We develop and use key information, such as customer profiles and business intelligence, to develop effective scripts. Once we have developed a program to suit your needs, we roll it out for testing.
Testing & Implementation: Fine Tuning Your Program
After we have a script and marketing plan, we implement the strategy in a controlled call center environment. During the test phase, our account team works closely with the call center staff to monitor the program and ensure goals are met. We identify improvements that will increase the client’s return on investment. Once we’ve produced optimum results in a test environment, we roll out the program in full volume. The final step is a detailed analysis of the results. InfoCision analyzes program results from every possible angle, including geography, time of day, Communicator, day of the week and customer attributes. This thorough analysis enables us to understand the driving forces behind successful results, and provides valuable segmented data that we can use to improve or expand the program.
Business Reviews: Monitoring Your Program's Progress
InfoCision conducts a formal business review with each client once every quarter or as needed. During the review, managers and executives from both companies discuss the structure and results of all programs that have run in the preceding three months. InfoCision presents a detailed overview of all activity, discusses program results and makes a series of recommendations for the next quarter. The review is a great opportunity for clients to revisit company goals and alert InfoCision to any changes in corporate directives and overall marketing strategy.
Verifications & Quality Assurance: Ensuring Error-Free Execution
InfoCision’s commitment to excellence and dedication to quality are most evident in our verifications and quality assurance procedures. Our verifications department uses the latest technology to monitor thousands of phone calls a day and make sure that no detail is overlooked in our clients’ call center programs. Our patented Q3® quality assurance system examines calls from multiple angles using precise metrics to ensure we are continuously improving and producing the best results.