InfoCision’s Print & Fulfillment Center houses three Kodak NexPress Digital Presses, which enable us to create personalized direct mail pieces using variable data printing.
Kodak NexPress Printers
Kodak NexPress are widely regarded as the best digital color presses in the print industry, made to do high-impact commercial printing. InfoCision invested several million dollars in the purchase of three Kodak on-demand, variable data digital printers. These state-of-the-art printers allow us to better service our clients and expand into new markets by increasing our ability to “touch” consumers or donors on multiple levels.
Variable Data Printing
Using state-of-the-art technology, InfoCision can personalize your direct mail with variable data printing. This method of printing allows for customization on individual documents in a print run, so you can tailor content to each recipient’s specific demographics or areas of interest. Instead of printing one mailing and sending it to 10,000 different people, we can print 10,000 unique mail pieces with a personalized message for each customer. Unlike standard mass mailings, our customized mailings speak directly to the individual.