InfoCision builds good will

Building relationships with your customers or donors is critical, but there is more to building relationships than completing a transaction.  A key strategy to creating a good relationship with donors and customers is to let them know you care. When a customer or donor feels as though they didn’t get the time and attention they deserve, they will no longer deal with your business or organization. However, when you connect with your customers or donors, you establish a relationship with them.

At InfoCision, we are committed to building lasting relationships with our clients’ customers or donors.  Not only are our Communicators trained specifically for individual clients, but the strategies we implement ensure a lasting relationship. We establish an enduring bond through our sustainer programs.

Continuity Calls
The sustainer programs we implement provide an opportunity to thank customers and donors for their business. It’s important to connect with people on a level other than just the transaction process.  In the sustainer program, we take the time to call customers and donors who recently made a purchase or donation.  We thank them for their recent business and let them know the latest updates on programs or how their contribution will be used.

This program is a great way to create a relationship between you and your supporters.  Customer and donors feel emotionally connected and will be loyal to a business or association they have a bond with. This creates a long-term, healthy, regular partnership that will benefit you and your supporters.

To see how continuity calls can boost your results, view this issue’s featured case study.

Back to Issue 9 / March 2008