InfoCision Introduces Business Intelligence Group
Company expands targeted marketing efforts with specialized team

InfoCision Management Corporation is introducing its Business Intelligence Group, a joint effort between the marketing and IT departments.  The group supports InfoCision’s account staff in concentrating marketing on individuals using the company’s newly developed, highly advanced database of public consumer information.

The InfoCision Consumer Database houses data from across the entire United States.  Its unique advantage is that it contains unparalleled demographic detail on consumers and analytical information such as purchasing behavior and psychographic segmentation.  Coupled with state-of-the-art call center technology, this wealth of information allows InfoCision to deliver appeals that are not simply geared toward a particular group or audience, but individually crafted for every person they speak to.

An example of the technology that compliments the InfoCision Consumer Database is Inscription, InfoCision’s proprietary script-on-screen application.  Using the database, Inscription populates Communicators screens with real-time script nuances for each consumer, making every call InfoCision makes or takes a one-of-a-kind, personalized appeal.

“Effectively, you’re writing a script for each call,” said Chief Marketing Officer Ken Dawson.  “It adds a personal element to our interaction with clients’ customers and donors that is unmatched in the teleservices industry.”  

Since 1982, cutting-edge technology has been a cornerstone of InfoCision’s success.  The Business Intelligence Group continues that tradition of harnessing the most effective resources to deliver its clients a higher ROI.  Visit InfoCision.com or call 330.668.1400 to learn what The InfoCision Difference can do for you. 

 Back to Issue 1 / May 2007