Bad customer experiences are a brand killer, says study
Press Resources
Samantha Wells
Senior Manager of Corporate Communications
(330)670-1729
samantha.wells@infocision.com
Akron, OH , April 25, 2013
We all know that providing a great customer experience is important, but sometimes it’s hard to quantify just how important.  That’s why I was intrigued earlier this week when I came across the results of a study by Zendesk looking to discover the long-term impact of bad customer service.
 
Stats on good/bad customer experiences
The overwhelming takeaway from the study results is not that you can’t survive without providing an outstanding customer experience – rather, it is that you will never survive if you provide a bad customer experience.  Check out the stats: 24 percent of people continue to seek out the same vendor for two years after good experiences – and that’s important.  But 39 percent of people will avoid a vendor for at least two years that provides a bad experience.  And that number jumps to nearly 80 percent for high-income households – likely to be a target of any product or service that does more than satisfy basic human needs.
 

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Our clients are the household names most consumers know and depend on. As a leading provider of contact center solutions, we serve many verticals from technology to health care to financial services to pharmaceutical and telecommunications, as well as providing inbound and outbound marketing for nonprofit, religious and political organizations. No matter what market, we help establish brand, build customers, create marketing strategies and integrate teleservices into the marketing mix. Our customized core solutions can be deployed individually or combined to create a multichannel strategy that includes inbound and outbound teleservices, direct mail, fulfillment, email, Ecommerce, and business intelligence to name a few. Founded in 1982, InfoCision employs more than 4,000 in 35 call centers throughout Ohio, Pennsylvania, and West Virginia.


*InfoCision is the only teleservice company to win the MVP Quality Award presented by Customer Interaction Solutions magazine every year since its inception in 1993.
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