Rapid Response Routing - Customer Service for the Now Generation
Nov. 28, 2012
InfoCision Chief of Staff Steve Brubaker discusses InfoCision's Rapid Response Routing Service, and the importance of meeting the needs of the newer generation that expects to get all of the information they need NOW.
"The combination of the internet and mobile devices has created a world where we have all become accustomed to having every bit of information we need right at the tip of our fingers. And when – for some reason – we are unable to find the information we need right away, it is actually a bit unsettling. So why is it that when making a request for information online, consumers wait on average 48-72 hours for a response? This may have been appropriate ten, or even five years ago. But today, we are committing a marketing sin if we allow a customer or potential customer to wait any length of time for information about our products and services."
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than 4,000 in 35 call centers throughout Ohio, Pennsylvania, and West