By Steve Brubaker, InfoCision Chief of Staff
Art critic John Ruskin once stated that “quality is never an accident, it is always the result of an intelligent effort.”
The same thing can be said about contact centers. High quality customer service is never an accident, either. It takes a great deal of research, planning, communication and hard work to achieve success.
Hiring, for instance, is one task where it pays to take your time and be selective about your decisions. Customer service agents, after all, have a great responsibility to keep customers satisfied and making repeat purchases or donations. Also, agents are often the first touchpoint for customers when interacting with a company. First impressions are important, and can go a long way in determining how a customer feels about a company. The agents you hire will literally be the voice of your brand.
Here are some things to consider when hiring agents:
Attitude is important: You want to fill your contact center with agents who are positive, friendly and enthusiastic. Look for agents that you think will be able to show up every day genuinely happy to help customers. As you interview a candidate, pay attention to how they are able to carry on in conversation. Ask yourself if the person you are talking to is someone you would want to be interacting with your customers.
Are they hungry? For outbound communications, it’s essential to fill your contact center with team members who are hungry to drive sales and keep donors happy. Such roles should be filled with agents that have consistent track records of proven success, and a can-do attitude to grow the business and achieve amazing results. What’s more, hard-working and highly-driven individuals are great for team morale. They make others work harder, and inspire them to be better.
Teamwork is important: Many questions will arise over the course of a business day that go beyond the scope of the customer service agents and need to be escalated. It’s therefore critical to staff your contact center with people who aren’t afraid to ask questions and rely on their team members. Agents tend to run into problems when they attempt to solve complicated problems on their own, and wind up making promises they cannot deliver.
Contact center hiring can be a time-consuming process. It’s something that you and your managers simply may not have the time for. It’s for this reason why so many businesses today are outsourcing their contact center operations to third party contact center solutions providers. Outsourcing your contact center is a great way to get the high quality service that you want, at an affordable price.