As a small to medium-sized business, customer service is not a top concern for you right now. All of your customers are being managed by an in-house contact center, which seems to be getting the job done pretty effectively.
There’s just one issue: Your contact center has limitations. And right now, it’s not capable of scaling with your rapidly-growing organization.
Just think what will happen if you…
- Double in size in a short amount of time;
- Go viral and become visible to millions of new potential customers;
- Experience a PR issue;
Any one of these events could cause a massive spike in customer traffic, taxing all of your critical customer-facing infrastructure — from your customer database to your phone lines to your agents who answer phones and email.
For this reason, it’s time to start thinking about contact center scalability before you run into an unexpected issue and realize you don’t have the right pieces in place to handle the influx in traffic.
One of the most affordable and effective ways to scale your contact center is to outsource operations to a third party provider offering flexible, hosted infrastructure and premium customer service agents. In doing so, you will be able to scale up—or down—as needed without spending excessive amounts of money. Outsourcing is a widely-adopted practice used by organizations large and small.
From a scalability perspective, here are some of the top benefits to outsourcing your contact center to a third party provider:
Business continuity: Once your business grows to a considerable size, customer interactions will be constant. You will receive incoming emails, phone calls and chat messages around the clock. So it’s vital to work with a provider that can ensure business continuity and disaster recovery, so that you can avoid unnecessary downtime. Downtime is terrible for customer service, and can be very expensive.
On demand capacity: Third party contact center solutions providers can offer flexible network capacity, ensuring that you have enough storage and bandwidth to accommodate all of your customers. The last thing you want to do is experience a capacity pinch.
Shorter wait times: When contact centers lack the necessary infrastructure and support, call queues can back up resulting in longer wait times and unhappy customers. This can frustrate customers, and cause them to look elsewhere for support. By outsourcing your contact center, you can always have the right number of agents in place to handle incoming calls and give customers the attention they demand.
Remember that in business sometimes you have to make strategic decisions before issues arise. Instead of getting blindsided by a lack of capacity, consider being proactive and outsource your contact center to a dedicated third party solutions provider.