For Fundraising Campaigns, Still Nothing Like the Human Touch

Few contact center leaders will question the idea that artificial intelligence is set to be a staple of their operations for years to come. Not only can chatbots or virtual assistants make your customers lives easier, but it can make life easier for your agents as well.

Despite the nearing ubiquity of artificial intelligence, not every function of the contact center is best served with these tools.

This is particularly true of fundraising campaigns. Most people don’t like being solicited to begin with, and even fewer started the day looking for a way to lighten their wallets. As such, you have to tread carefully when engaging with potential donors.

So the question is, can you trust artificial intelligence to be able to strike the right tone with donors, balancing the need to generate as much funding as possible without alienating the individuals that your campaign relies on?

Even if you could, what does it say to your donors? While not all will take offense, some may feel slighted that you couldn’t be bothered to reach out yourself when asking for something as personal as a donation. Contact center leaders must take these subtle attitudes and behaviors into consideration when launching a new fundraiser if they hope for lasting success and strong relationships with their donors.

Of course, there is a time and a place for innovative contact center technology. But in the case of fundraising, there’s still nothing like the human touch. To see how your contact center can reach its full potential with the right blend of tools and people, click here.