I highly suggest everyone read the article by Dan Pallotta, Why Can’t We Sell Charity Like We Sell Perfume? published in The Wall Street Journal, September 15, 2012. It provides a compelling look at nonprofit organizations and why there is a need to change how the public thinks about charity. Here’s a short except from the article: “In short, we are asking nonprofit groups to deal with social problems whose scale is beyond easy comprehension, while denying those groups the tools they need to build any meaningful scale themselves”… “The conventional wisdom is that low costs serve the higher good. But this view is killing the ability of nonprofits to make progress against our most pressing problems. Long-term solutions require investment in things that don’t show results in the short term.”
Dan’s thoughts in many ways echo InfoCision’s sentiments and we thank him for the wonderful job he is doing in helping to educate consumers. The important fact is that all nonprofit organizations need to raise money, which is essential to their success and their ability to accomplish their mission. InfoCision is proud to partner with the nation’s most trusted and reputable charities. We provide a much needed service by helping them reach out to people on a much larger scale than they’d be able to do on their own. Without telephone acquisition bringing on new donors and volunteers, their mission could not be accomplished. Nonprofit organizations are managed by professionals and if the calls we make for them were unsuccessful and, if they were unhappy, we would not be able to continue representing them, nor would they want us to.
If you’d like to learn more, Dan is also the author of “Charity Case, How the Nonprofit Community Can Stand Up for Itself and Really Change the World” and he has also been published in many other media outlets including this opinion piece in the Chronicle of Philanthropy.
The media must provide both sides on issues so consumers can make informed decisions. Please feel free to comment…