Cut Costs and Conserve Resources with a Multi-channel Marketing Partner

No matter how big your business or what industry you occupy, chances are you’re looking for a way to cut marketing and customer service-related costs. But it can be hard to lower expenses and conserve resources without compromising the quality of your day-to-day operations. It’s okay to admit that this might be a bit over your head—that’s where a multi-channel marketing partner comes into the picture.

Perhaps the most obvious way a marketing partner can help cut costs is by providing superior contact center training for Communicators. A full-service marketing partner provides company-specific training so that Communicators have a deep understanding of your organization’s core competencies before they answer a single call.

Logically, these representatives resolve problems faster than those without extensive experience because they have an in-depth knowledge of your products and services. On the flip side, when agents lack the requisite knowledge, first-call resolution rates drop. This forces companies to hire extra personnel to avoid long hold times for customers, resulting in extra expenditures.

A multi-channel partner can also help you avoid unnecessary print and mailing expenses. Although print marketing can get lost in today’s multi-channel environment, research from Digital Marketing Ramblings shows that 56 percent of customers still consider print the most trustworthy form of marketing.

By turning processes over to a full-service print center you can avoid wasting precious man hours printing materials and stuffing envelopes. You can also personalize printing for individual targets, maximizing effectiveness and reducing the need for future, costly mass mailings.

A multi-channel marketing partner can take the onus off of your company and cut costs in a variety of other areas as well. For example:

• Business intelligence and data acquisition help improve customer insights and accurately predict consumer behavior
• Website development services take the burden off your already busy IT team
• Lead generation services help you focus only on promising prospects

In short, a partner that can provide multi-channel marketing solutions streamlines processes, cuts out wasted resources and lets you focus on mission-critical tasks. And after all, everybody needs a little help sometimes.