So far in the first two posts in our fundraising series, I’ve covered some different ways professional fundraisers help nonprofits to raise funds, through acquisition campaigns and by enhancing long-term donor value. These approaches require a great deal of strategy and creativity in getting the right message to the right donor at the right time through the right channel.
However, there is another service professional fundraisers provide for nonprofits, without which all those things I listed above would not matter; I’m talking about regulatory compliance.
Regulatory compliance in the direct marketing industry is complex, but highly important
A successful long-term direct marketing strategy is built on the foundation of adherence to the myriad of laws and regulations put in place by the applicable government entities. All of us are familiar with Do Not Call laws and the emergency of teleservices guidelines over the last ten years, but it’s much more than that. The federal government and each individual state has very specific regulations for every kind of direct marketing campaign, including traditional mail, phone calls, email, text messaging, etc.
Nonprofit organizations focus on raising funds with the best intentions to make a tremendously positive difference for our world. However, the fundraising campaign must be implemented in tune with federal and state regulations. There is no room for error and regulators are not sympathetic to misunderstandings of statutory requirements. Given the tremendous scope of regulatory issues that must be managed, staying compliant can be a daunting task for any organization.
As a marketing partner to Nonprofit organizations, InfoCision has invested millions of dollars in technology aimed at preventing compliance failures, and dedicated practitioners whose only job is to stay updated with regulatory issues and keeping our clients protected.
This can be a huge burden off the shoulders of nonprofits, and it’s yet another part of the reason that so many choose to partner with dedicated professionals to contact their donors.
Another aspect of compliance that a professional marketing partner like InfoCision should handle is the filing of information with the government agencies – and this information becomes part of reports that are public record. In my final post in this series, I will discuss how consumers can read this information to make good decisions with their fundraising dollars and avoid confusion over what the numbers mean.