Making Multichannel Marketing Your Goal in the New Year

New Year’s is fast-approaching, and with it comes a host of traditions like a champagne toast, the ball dropping in Times Square and the Rose Parade in California.

Of course, another time-honored New Year’s tradition is the practice of setting goals for ourselves that, if reached, will help make the next 12 months better than the last. Resolving to drop a couple of pounds or do more volunteer work is great, but having concrete objectives is also healthy for businesses.

For instance, if you’re still limiting your company primarily to just one or two marketing channels, you are also restricting the number of customers you can reach and the amount of revenue you could be bringing in. Today’s consumer base is fragmented, with buyers getting information from your website, third-party review sites, telemarketing calls, direct mail, email marketing, social media and more. And in an increasingly competitive marketplace, you need to be promoting your offerings across most if not all of these mediums.

If you’re already using multiple channels but have had trouble gaining traction, or if you’re looking to begin anew in 2015 but aren’t sure how to start, InfoCision can offer the multichannel marketing solutions that will help make this coming year your most profitable one yet. On top of helping you expand to additional channels, InfoCision also uses business intelligence to help you identify which consumer segments are most likely to respond to which channels. Our business intelligence solutions include:

  • Data analytics that highlight useful information that can be used to enhance marketing
  • Predictive models that use customer data to predict future behavior
  • Market segmentation, or grouping consumers together based on shared characteristics
  • Demographic scripting that tailors your message to different people with unique needs

Are you still not completely sure about the value of multichannel marketing solutions? You don’t have to take our word for it. Click here to read what the experts are saying.

Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the American Teleservices Association (ATA). He also donates his time to serve on several University boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He has also been honored with a number of awards and recognitions for his contributions to the call center industry, including the ATA’s higher honor, the prestigious Fulcrum Award.