Just Saying You Are a Multichannel Organization Doesn’t Make it True

Have you been saying for the last few months, or even years, that you’re going to branch out your marketing into various channels? But for whatever reason—maybe you don’t have the time or resources to give each channel the attention it deserves—this multichannel approach has not come to fruition. You may technically be operating on multiple channels, but in fact you are not truly a multichannel marketing company.

So now’s the time to finally ensure you become a multichannel organization, which is increasingly critical today as customers expect to be able to contact your company on their preferred channel. In fact, in 2015, customers will continue to demand effortless interactions over Web and mobile channels, according to “Forrester’s Top Trends for Customer Service in 2015.”

To keep up with this multichannel customer trend, and to combat any trouble you’re having getting your multichannel approach off the ground, it’s vital that you avoid waiting to seek out help. For example, InfoCision can partner with your organization and deliver multichannel marketing solutions to meet any of your unique needs. As a provider of leading marketing solutions for over 30 years, we can manage a multitude of channels so that you never have to go it alone. We can offer you:

  • Inbound and outbound contact center services and technology
  • Email and text message marketing
  • Direct mail campaign assistance
  • Social media advisement
  • Website development
  • Web chat

By partnering with an organization devoted to creating effective multichannel marketing solutions, you can boost customer engagement without devoting your own resources. A “one-stop shop” marketing partner can help you maximize ROI well into the future. Click here to get a much-needed boost from a multichannel marketing partner.

Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the American Teleservices Association (ATA). He also donates his time to serve on several University boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He has also been honored with a number of awards and recognitions for his contributions to the call center industry, including the ATA’s higher honor, the prestigious Fulcrum Award.