Work and Life: A True Balancing Act

It’s important to help employees find a proper work-life balance; a healthy combination of what they do at work and what they do at home with their families



Mobile Marketing in the Call Center

One of the technologies that is gaining interest among direct marketers and their audiences is mobile marketing. I sat down with our Chief Technical Officer Mike White for a short Q&A to talk about how mobile technologies are changing the way direct marketing works. What factors drive the growth in text marketing? Definitely the rise … Continued


DMA 2012 Conference in Las Vegas: Stop by InfoCision’s booth 425

As the year begins to wind down (I can’t believe how quickly 2012 has gone!) it is time once again for the annual Direct Marketing Association conference DMA 2012. Although I will not be personally attending this year’s conference, InfoCision will have a large presence there with a booth and four staff members. I know … Continued


Keeping American Call Center Jobs in America

We believe in the domestic advantage and despite any recent off-shore trends, all of InfoCision’s call centers for our US clients are located in the United States. This enables the establishment of strong customer relationships that aren’t hindered by cultural differences or language barriers.


InfoCision: The Healthy Call Center

Last week, InfoCision’s Chair of the Board, Karen Taylor shared an interesting article with us about the benefits of periodically standing up at work instead of sitting down all day.  It really got me thinking about how important it is to stay focused on healthy activities, especially when working in a role that may require … Continued


New Ideas are Vital to Corporate Growth

Innovation is essential for a company to grow and remain competitive. New ideas, whether they are simple and help save costs, or complex and grow and transform the business must be encouraged and rewarded.  Every valid concept that can be implemented to improve an aspect of the company is important to overall success. At InfoCision … Continued


Customer Service: The Key to Direct Marketing and Telemarketing Success

Recently, InfoCision’s Vice President of New Business Development, Yvonne Anderson was featured in an online exclusive article in Electronic Retailer Magazine all about customer service.  Yvonne brought up some great points in the article that I feel are definitely worth sharing: Excellent Customer Service Starts with the People Can you see them smiling through the … Continued


The True Importance of Work Place Diversity in Direct Marketing

There is no doubt that diversity in the workplace benefits everyone from employees to clients, and the challenge is to continue to embrace that culture; here at InfoCision, we have done, and continue to do, just that. I was able to sit down with our director of human resources, Carla Grasso and had a conversation … Continued


Turning Customer Care Calls into Cross-Selling Opportunities

All companies want to keep their customers happy. Finding the right balance of effective customer care while trying to keep costs low can be a challenging for any organization. The numbers that show customer loyalty and brand image being boosted by customer care are not always clearly visible and easy to measure. With that in … Continued