Customer Experience Predictions for 2017

Customers are leading businesses by their noses into the new year. Some companies are going kicking and screaming into 2017 while others have geared up to meet the demands of a customer-driven marketplace and are sliding more comfortably into the future. Arm-in-arm with keeping up with customer demands, organizations primed for ongoing success have delved … Continued

From a Customer Experience to a Customer Journey

Years ago, a company‚Äôs interaction with customers was largely limited to two points of contact. A consumer interested in a product would come into a brick-and-mortar store location and speak with a sales representative. If the consumer made a purchase and had a question or problem down the line, he or she would call a … Continued