Two Important Ways Contact Center Services Help Raise Non-Profit Awareness

Today, “contact center services” can refer to a multitude of communications options besides telecommunications. In fact, best-in-class contact centers are capable of providing multichannel marketing services to satisfy a wealth of needs in a variety of industries. Take the nonprofit space, for example; a multichannel fundraising campaign can help recruit a great reach of donors through the use of a combination of telephony and digital channels.

In fact, nonprofit organizations should focus on boosting their fundraising awareness by adding more channels to their campaigns. But, creating an effective multichannel fundraising program is no simple task. Recent research compiled by Blackbaud stands to substantiate this claim as many nonprofits aren’t utilizing digital channel optimally. For instance, 37 percent of nonprofits do not send emails to potential donors after signing up.

Optimizing your digital channels—through email marketing, for instance—is a surefire way for nonprofits to acquire more recognition and expand their audience reach. As such, nonprofits must come to realize that outsourcing their marketing and fundraising to a third party, like a contact center, is in their best interest.

Contact center services can help raise awareness and recruit more donors through:

  • Email marketing: Email marketing adds a different dimension to a fundraising campaign, as recruiting donors via standard phone may not be suitable for certain demographics. In addition, a contact center that is proven to succeed in this marketing channel can really hone in on its voice, tone and style, ensuring its messaging will be targeted and consistent.
  • Using technology: Business Intelligence tools used by contact centers can help a nonprofit’s fundraising success as well through capturing relevant insights from donor data—like preference, response rates etc. In addition, demographic scripting can help fine-tune the messaging that encompasses the urgency and core competencies of a nonprofit’s value proposition.

There are more ways for nonprofits to make their voices heard and attract a greater donor base, all you need to do it ask!

Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team, he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the DMA and PACE. He also donates his time to serve on several university boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He has also been honored with a number of awards and recognitions for his contributions to the call center industry, including the ATA’s highest honor, the prestigious Fulcrum Award.

Three Tips for Nonprofits to Open the Donor Floodgates

Anyone who has worked at a Nonprofit understands the anxiety-inducing process of searching for funding. It’s not uncommon to see even a fairly large organization’s development department made up of just a handful of people tasked with bringing in millions of dollars every year to continue their mission.

One of the biggest obstacles to fundraising is donor fatigue—no matter how wonderful your cause and how dedicated your supporters, bringing in new donors is always at a premium. With that in mind, here are a few of the most effective ways Nonprofits can expand their constituencies, establish meaningful connections and make a lasting impact:

1.       Marry Demographic Data with Multichannel Marketing Solutions

Chances are a 70-year-old prospect and a 28-year-old potential donor will prefer getting information in different ways. But as a younger generation gives rise—one where laptops and smartphones are the norm—newer channels are inevitably becoming an important part of fundraising and donor management. In fact, according to the 2013 Blackbaud Charitable Giving Report, online charitable giving grew 13.5 percent in 2013, far outpacing overall growth of 4.9 percent. Therefore, organizations need to target demographic groups through many different channels—from traditional outbound telephone calls to social media—in whichever way their data suggests will be most effective. In many cases the most effective way to collect and analyze that data may be by partnering with a strategic multichannel partner.

2.       Take a Personal Approach

People want to feel a personal connection to an organization when donating to a cause they feel particularly passionately about. Think about what has prompted you to click the “donate” button. In fact, 50 percent of donors say that a personalized “thank you” is more meaningful to them than a fast one. But if you have 500 notes to send to 500 different people at the end of a major campaign, the idea of customizing each one can seem unbelievably daunting. Nonprofits without this time or manpower can thankfully partner with companies that offer mail and print solutions designed specifically for this scenario, helping give your campaign that necessary personalized touch that inspires change and sets a great precedent.

3.       Go Beyond the “Ask”

Whether reaching out to existing donors or new prospects, Nonprofits should mix in fresh forms of content with donation requests. This way, supporters stay engaged in the organization’s work and don’t feel as though they are only being contacted for money. Recent research shows that 63 percent of donors want to know their donations are well spent, so feel-good stories, yearly or monthly recaps and general updates are always welcome. There is absolutely nothing wrong with asking for money—that is how Nonprofits stay afloat and continue to do great work. But nobody likes the feeling of only being pressed for cash, no matter who is asking.

For more information about solutions InfoCision can provide your Nonprofit, click here.

Donors need to move beyond The Overhead Myth

Three leading nonprofit sources launch campaign to correct misconception

OMI wanted to share with you an important letter directed to the donors of America from the country’s leading sources of information on nonprofits.  The Better Business Bureau Wise Giving Alliance, GuideStar and Charity Navigator have joined forces to denounce the myth that judging a nonprofit by their overhead ratio, usually an organization’s administrative and fundraising costs, is a valid indicator of their performance.  This letter is signed by all three of the companies’ CEOs and it kicks off The Overhead Myth Campaign which aims to correct this common misconception.

So many times donors are erroneously guided to give to organizations that have low ‘overhead’, as that is what the media tells us is the mark of a good charity.  As a fundraising partner to the Who’s Who of national nonprofits we hear this often at InfoCision.  However, in the nonprofit world overhead can encompass many crucial investments, such as administration and fundraising, that not only help an organization sustain itself and run efficiently, but also be successful in growing and carrying out their mission.

When we focus predominantly on overhead, we can create what the Stanford Social Innovation Review calls “The Nonprofit Starvation Cycle.” By underfunding ‘overhead’, charities starve themselves of the freedom they need to best serve the people and communities they are trying to help. 

The letter concludes with urging donors to consider the whole picture when deciding which charities to donate to citing those served by the organizations need high performance more than just low overhead.  We couldn’t agree more.

Partnering with the nation’s leading nonprofits

Here at InfoCision we work with the nation’s top nonprofit organizations, which consciously choose to be good stewards of the funds entrusted to them. We are proud of the work we do in helping charities carry out their important missions. We not only help them raise money to help sustain their programs, but we also help to increase the number of donors involved; a key to sustaining themselves in serving millions of people around the world. We are honored our clients entrust us with such an essential function and hope this letter and campaign will educate and empower donors everywhere to support charity based on the results an organization produces , and not just their ‘overhead’.

This subject seems to be gaining attention from the media.  Our Friend Dan Pallotta has been very vocal on the issue.  And, with the release of this letter from highly regarded organizations like the BBB; could there be a movement under foot?  We can only hope.

I encourage everyone to help spread the word to end The Overhead Myth!  www.overheadmyth.com

If you have found this information helpful, please leave a comment or question if you want to discuss further.