As Thanksgiving, Black Friday, Cyber Monday and the sprint to the end of the year approach, the impulse to delay planning your 2015 marketing strategy is certainly understandable. Until the calendar flips, every department at your company is going to be in overdrive dealing with customers. At the same time, with many off your own employees taking time off, your personnel resources will be stretched to the limit.
As difficult as it may seem, to get 2015 off on the right foot you need to start developing your marketing plan now. If you go into January unprepared you’ll be scrambling to put an effective strategy together, which may cause you to rush through the important planning phase and also hurt your Q1 revenue. If your intent is to add new channels to your marketing efforts next year, getting started early is even more critical as expanding your reach will take careful strategizing.
So, how can your marketing department do all of this on its own? Well, the answer is that it doesn’t have to. A multichannel marketing partner can help you increase your capacity during the holidays by providing experienced, professional Communicators in your contact center that help boost your inbound and outbound marketing efforts and free your internal team up for strategic development. InfoCision’s contact center services can assist your company in:
- Enhancing customer service
- Improving retention and acquisition rates
- Increasing upselling and cross-selling efforts
InfoCision stands ready to assist your internal team with the planning phase to help you execute multichannel marketing in 2015. Whether you need to more effectively target customers through direct mail, improve your website design or enhance your social presence, InfoCision has the multichannel marketing solutions that can help you kick off a great 2015 starting on January 1st.
Doesn’t that sound like a happy New Year?
Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the American Teleservices Association (ATA). He also donates his time to serve on several University boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He has also been honored with a number of awards and recognitions for his contributions to the call center industry, including the ATA’s higher honor, the prestigious Fulcrum Award.