Stop by booth #1019 to learn how we will help you FIND, SERVE and KEEP your high-value customers for life Going to the Direct Marketing Association conference is always a highlight in any marketer’s year. I am pleased to say that InfoCision will once again be exhibiting at this important event that is being held … Continued
How to make sure you and your third party vendors are compliant Earlier this year several major companies were hit with significant fines for violating the current Telephone Consumer Protection Act (TCPA) law. Papa John’s agreed to pay a staggering $16.5 million dollars as part of a settlement. TCPA litigation has been increasing in recent … Continued
Chief of Staff Steve Brubaker to join customer service panel at ITEXPO Customer satisfaction is crucial to a company’s bottom line. We live in a competitive marketplace where one customer service experience can shape the perception of your brand considerably. As many companies have discovered, the contact center is an important step in the customer’s … Continued
Three leading nonprofit sources launch campaign to correct misconception I wanted to share with you an important letter directed to the donors of America from the country’s leading sources of information on nonprofits. The Better Business Bureau Wise Giving Alliance, GuideStar and Charity Navigator have joined forces to denounce the myth that judging a nonprofit … Continued
Putting employees’ health and work-life balance first is part of being a successful company I am so pleased to share with everyone a recent recognition InfoCision received – we are once again an American Heart Association Gold Level Fit-Friendly Worksite! This award is given to employers who go above and beyond when it comes to … Continued
How do you leverage Big Data? That’s really the question, isn’t it? The #BigData buzz word is floating around on Linked In, Twitter and in articles that marketing professionals see every day. And with good reason. Having a wealth of data allows us to personalize our marketing offers, creating a more effective pitch while also … Continued
Big data has become a huge asset for marketers who understand how to use it to craft the right messages for the right people at the right time. But are you taking the necessary steps to protect this asset?
It’s not just customers who personally have a bad experience you have to worry about. Those people are also 95 percent likely to share bad experiences with others, and more than half of those surveyed said they would share bad experiences with five or more other people. With social media and online product reviews at their fingertips, customers can share their good or bad experience with more than just family, friends and acquaintances – they can share it with the world!
InfoCision just received word that it has officially been awarded its 20th consecutive MVP Quality Award from CUSTOMER magazine – InfoCision is the only company to win the award in every year since it was created in 1994. Advancing technology in communications has certainly changed the industry drastically since then. But what hasn’t changed is this simple fact: If you are dedicated to quality and excellence in connecting with customers or donors, you have a very good chance of succeeding.
I came away from the conference encouraged that there are so many experts in our industry who understand the value of engaging with policy-makers in Washington. We must educate the policy-makers and help them understand the huge impact the DM industry has on our national economy – 9.2 million jobs and more than $2 trillion in annual sales in the US.