Why is “going green” going mainstream in corporate America? Being environmentally friendly has basically become de riguer for companies that hope to meet consumer expectations. What was once a competitive differentiator is now simply good business.
Here are some of the main reasons that companies are embracing green practices:
Preferred by consumers: After all the hype some years back—with multiple companies jumping on the green bandwagon—consumers grew skeptical about corporate assertions of environmental friendliness. Now that consumers can simply go on line and get all the research they need to verify a company’s green status, all bets are off—except one: You should bet on the fact that the majority of consumers prefer to purchase goods and services from companies that strive to protect the earth. In fact, a recent report indicates that 90 percent of global consumers expect companies to operate responsibly to address social and environmental issues.
Saves money: Yes, upfront costs of replacing some traditional practices do exist. Long-term, however, your savings will outweigh those initial expenses. One example is energy-saving LED lights (up to 80 percent more efficient): They cost more but last 40 times longer. Consider that your investment in a LED bulb—at approximately $100 a pop—is good for about 30,000 hours! Compare that to the standard incandescent bulb life span of 750 hours.
Renewable energy is another potential source of savings over the long term as fossil fuels lose their cost advantage over solar and wind. An International Energy Agency study shows that coal plants will become as much as 70 percent more expensive over the next decade, while offshore wind and solar costs are expected to fall further. A commitment today can reduce expenses tomorrow.
Stimulates innovation: An initiative to go green will force your business to examine its processes. The search for environmentally friendly alternatives can lead to uncovering any number of more efficient means of production. You may uncover ways to reduce energy usage and emissions through such simple measures as optimizing delivery routes and reducing the bulk of packaging materials, for example. Due diligence in examining your environmental footprint can reveal a multitude of operational opportunities.
Of course, supporting the environment for its own sake—and ours—is a good idea too. The earth is hurting, and only by significant efforts can we make it better, or at least keep the damage from spreading.
Industrial-scale carbon-burning corporations, as the primary culprits in global climate change, have the primary responsibility—and means—to help remedy the situation. Yet, we must all do our part to sustain Mother Earth and life as we know it into perpetuity.
Here at InfoCision, our Communicators are encouraged to bring green initiatives to the table with a quarterly award for “working smarter.” We’ve implemented suggestions such as placing recycling bins around our campuses and unplugging equipment not in use. Companywide, we’ve reduced paper-based systems and support Work-at-Home options.
Now that we’ve given you plenty of inspirational reasons to develop greener workplaces, go to it!
Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team, he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the DMA, SOCAP, and PACE. He also donates his time to serve on several university boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He is a frequent speaker for national events and has also been honored with a number of awards and recognitions for his contributions to the call center industry.