The Fastest Way to Improve Your Customer Service Department

By Steve Brubaker, InfoCision Chief of Staff

You were recently put on notice to reduce costs and improve key performance metrics in your contact center. And now, you are scratching your head and wondering where to start.

As I am sure you are already aware, this is not an easy process. And the larger the contact center, the harder it can be to make changes that will yield significant results. There are simply too many people, too much equipment and too many customers to worry about.

What’s more, if you make the wrong decision while downsizing your contact center, you could upset your department and negatively impact critical customer-facing operations. For instance, if you lay off 20 or so workers, it will mean 20 fewer customer service agents that will be on hand to assist callers and resolve issues. Your phone lines will jam up, which will lead to longer hold times and higher telecommunications bills.

Here at InfoCision, we have seen businesses try all sorts of experimental ways to save money in the contact center. Take our advice: It’s a dangerous game when you start experimenting with ways to save money in the contact center. Contact centers are very complex, and delicate.

By far, the fastest and most reliable way to improve customer service is to outsource your department’s agents and infrastructure to a third party solutions provider. Almost overnight, you will receive access to stronger and more experienced customer service agents, better infrastructure and data. At the same time, you will free up a significant amount of capital in your current in-house contact center. And it comes with much less risk.

Plus, there are immediate financial returns that you will experience. Right off the bat, you can sell all of your in-house contact center infrastructure to a company that purchases used office equipment. There are companies that will pay decent money for used computers, office chairs, agent headsets and even servers. Just make sure to “wipe” your electronic equipment of any data before selling it just to make sure that information does not fall into the wrong hands by mistake. This could lead to a post-sale data breach, which can be very difficult to fix.

Another thing to keep in mind is that you should be very picky when selecting a contact center solutions provider as not all companies offer the same level of quality. Make sure that you partner with a company that aligns with your exact expectations so that there is no question they will be able to perform at a level that is acceptable.

 

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