Managing Your Metrics: KPIs That Drive Customer Experience

As a leader in your contact center, you’ve likely done due diligence on Key Performance Indicators (KPIs). While you’re familiar with the concept, you may not be certain on which are the most important for your center to regularly analyze.

Below, we’ve laid out some of the most critical metrics that you should be tracking to optimize your contact center.

When measuring your Customer Experience, consider the following KPI recommendations:
Average Time in Queue. It goes without saying that your customers are continuously looking for the quickest resolution. Know that if you can’t provide them with that, a competitor will.
First Call Resolution (FCR). Your center’s FCR is a telltale sign for how knowledgeable your agents are.
Customer Satisfaction. Whether this includes a survey at the end of the call, or a follow-up email after the resolution, it’s important to circle back with your customers to ensure their expectations were met. They’ll appreciate your concern, and you’ll have solid feedback for your center and brand.

When measuring your Inbound and/or Outbound Calls, look at:
Abandon Rate. For legal and compliance reasons, it’s vital to keep a close pulse on your agent availability and call abandonment.
Calls Handled. Be sure your agents are making the most out of their time on the clock.
Call Disposition Codes. Tracking these codes will allow you to reference the reason, outcome, and so forth for the call.

When measuring your Efficiencies, examine your:
Forecast Accuracy. Not being properly equipped for the ebbs and flows of call volume can dig a big hole in your pocket. Forecast your calls accurately to ensure your staffing levels adhere to your staffing needs.
Average Handle Time (AHT). This metric is important for multiple reasons. For one, it’ll help you determine your center’s staffing levels. Understand though, your AHT is not a measure of success – as faster isn’t always better. It’s important to find the harmonious balance between calls that are handled rapidly and those that have exceeded in length.

Lastly, measuring your Cost entails knowing your:
Cost Per Call. Following this metric is beneficial in determining the value of your center. If your inhouse center isn’t making a solid profit, consider an external vendor.
Agent Attrition. The contact center industry has some of the highest attrition rates in the workforce. Ensure your employee retention is on par to avoid excessive expenses on employees lost.

As a full service, turnkey direct marketing solution, partnering with InfoCision means you’ll have access to our robust reporting and metric management through our Command Center and Business Intelligence group.

To learn more about InfoCision’s services, visit www.infocision.com

Building a Business Case: Outsourcing Your Contact Center

If your company looks at your contact center as an expense rather than a return on investment, it’s likely you underestimate the critical role contact centers play in delivering outstanding customer service.  Understand though, your contact center is the best way to keep a pulse on your customer satisfaction and experience, from acquisition to retention, and even win-back. If you haven’t already done so, now is the time to build a successful business case on investing more in your Customer Experience.

Consider the following reasons as to why you should be outsourcing your contact center to build your brand:

1. When you outsource with a trusted vendor, you are able to focus on your core function and let the vendor do what they do best, which brings us to the next point:

2.The executives and operational management of outsourced contact centers have specialized industry knowledge and best practices.

3. Flexibility and scalability is crucial. Your in-house center is doing its best, but it simply can’t compete with what others offer. Partnering with a contact center like InfoCision allows you to quickly ramp up or dial back in size, depending on what your call volume looks like. This type of efficiency reduces your cost per call, and keeps customers happy by minimizing hold times.

4. Bilingual capabilities are vital in connecting with your audience. According to the most recent census,  Hispanics make up over 17% of the US population – and that number will only continue to grow. If you don’t have bilingual capabilities, you’ll likely see your brand take a hit.

5. Last, but certainly not least, we are living in an economy based on experience. If your customer service is anything less than exceptional, your customers will take their business elsewhere. Take care of them, meet their expectations, and have consistent touch points to ensure that the loyalty is there between your valued customers and your brand.