InfoCision: Celebrating 30 Years of Quality Customer Interactions

Executives grilling hotdogs, green cupcakes, jeans and silly pictures – priceless! The month of May has been great fun here at InfoCision as we kicked-off our 30th Anniversary celebration! Beginning in1982 with only two employees, InfoCision now employs over 4,200 in three states and Canada. We have grown into one of the country’s largest and highest quality call center companies. But we couldn’t have done it without our fabulous employees and dedicated clients.

Everywhere you look, experts are talking about creating a quality customer experience.  But this is not a new revelation to InfoCision. Even though technology has advanced exponentially since 1982, dedication to creating a high-quality customer experience is still the most important piece of the marketing puzzle. By making every contact we have with our clients’ customers and donors a positive interaction that builds and reinforces brand equity, we create long-term relationships that provide the highest ROI.

And we don’t just say we do it, we’ve been doing it for 30 years, and we’ll keep doing it because it’s in our blood.

Check out our Facebook page for some of the fun (and funny) pictures from our company-wide celebrations.

Welcome to The Right Call

Welcome to The Right Call!  In conjunction with InfoCision’s brand new website at www.infocision.com, we are also rolling out a new blog that we hope will be a marketplace for ideas in the call center and direct marketing industries.

At InfoCision, we have industry-leading experts on staff who are committed to providing their teams with the tools to deliver outstanding results for our clients.  These senior management team leaders will be offering advice and applicable tips that we have found helpful in our daily business operations, hiring efforts, strategic decision making and much more.

And we hope that our new website will be a valuable resource for companies and organizations looking for a direct marketing and/or call center partner; as well as job seekers who are looking for a meaningful career in the variety of positions that we employ.  For both groups, the new website should give you a good idea of our company culture, our family-friendly culture and our commitment to excellence and quality in all we do.

I encourage you to look the website over, and then contact us further if you would like more information on whether InfoCision is “The Right Call” for you.  I also encourage you to check www.the-right-call.com often to engage in some meaningful dialogue about a host of topics related to our industry.

 

Steve Brubaker

Chief of Staff

InfoCision

More than lip service: Quality involves detailed analysis

InfoCision’s commitment to quality never wavered through its growth and expansion. “Our goal is to deliver our clients the highest possible return on investment, and our commitment to quality has enabled us to produce superior results,” says Brian Feisthamel, director of quality assurance at InfoCision.

InfoCision actively demonstrates its belief in quality through its quality assurance process called Q3®, an evaluation system that provides instantaneous feedback to call center employees.

Quality monitoring is invaluable because it provides feedback for Communicators so they understand how to improve, which can lead to increased sales or donations, or higher customer service levels. The ability to customize a program on the fly to meet client needs is a key differentiator for InfoCision. In fact, it played a role in InfoCision securing a multimillion dollar contract with a leading national wireless provider; now one of InfoCision’s largest clients.

Quality assurance also plays a part in InfoCision’s ability to expand rapidly to meet client demand. In the last 10 years, InfoCision has added 24 call centers and more than 3,000 employees. Being able to match the quality and performance of its existing centers within the first month of operation is a real game changer.

The Q3® system involves a threetiered evaluation process, Feisthamel explains. The process scores call center agents at multiple levels and involves 112 individuals across all InfoCision locations.

To ensure consistency among these three sets of evaluators, InfoCision conducts monthly calibration exercises and accuracy ratings. “The Q3® system was developed to ensure we have checks and balances in place and that all procedures, corporately as well as for our clients, are handled properly,” he noted.

This is an excerpt from InfoCision Marketing Solutions Magazine, Fall 2011.

Dialing on your behalf: What to consider about outsourcing call center operations

In this day and age, every company should recognize that having a strong brand is essential to success. But recognition alone doesn’t necessarily translate into effective practice. Brand isn’t just a logo, letterhead or corporate identity. It’s not even the product. Brand is how an individual feels about a company.

No matter what the product or service, a company’s image and brand is shaped by what the customer hears on the other end of the line. On the one hand, your contact center can be a priceless resource that sustains and cultivates loyal customers. On the other hand, one bad experience can undo a year’s worth of great customer service. For this reason, when looking to outsource your call center operations, selecting the right outsourcing partner is no less important than
selecting the employees who work in your own offices. But how do you know when the time has come to outsource?

Many organizations could save money by outsourcing call center services; however, they should thoroughly analyze all costs involved, from both sides of the fence, says Dana Allender, vice president of new business development at InfoCision.

“When looking at whether to outsource or not, companies really need to take a look at the hidden costs of making their own calls, such as hiring, human resources and benefits,” he says.

The cost to hire a single new employee can be as much as $5,000, including the employee’s wages and benefits, recruiting costs and training.

“We’ve found that more times than not, when you look at these costs, outsourcing to a company like InfoCision is generally less costly than performing these services in-house,” Allender says.

Outsourcing also enables the organization to concentrate on what it does best, its core business, by relieving it of extraneous call center issues. It also makes call volume flexibility and scalability possible. For example, when a smaller in-house call center sees a large increase in its call volume, it could take a few days or even a few weeks to bring in additional employees, leading to lost calls, sales and customers. On the flip side, if the in-house call center is experiencing a downturn in calls, the company might have to let people go and deal with the layoffs’ effects on morale internally and image externally.

A larger call center like InfoCision, on the other hand, has the experience and resources to handle the rises and dips in call volume effortlessly so prospects consistently receive exceptional customer service.

An outsourcing partner can also bring experience and knowledge to the customer service table. InfoCision’s Communicators have industry-high call center tenure rates of more than four years on average. Seventy-five percent are full time, and all Communicators work an average of 35 hours per week. They also receive detailed program-specific training so they become experts on the client’s program they are working on.

This is an excerpt from InfoCision Marketing Solutions Magazine, Fall 2011.