The Taylor Institute for Direct Marketing: Molding the future of the industry

Every college student has that “ah-ha” moment.  That instance where they finally understand everything their professors have been trying to teach them over the course of a semester.  In many cases it’s that moment when the student is able to look at the information they were given and think about how it could be applied in a real-world scenario.  That moment is what InfoCision founders, Gary and Karen Taylor had in mind when they helped to create The Taylor Institute for Direct Marketing at The University of Akron in 2004.

I recently made a stop at The University of Akron to meet with staff about our annual InterAction event where The Taylor Institute awards the prestigious Direct Marketer of the Year.  Classes started at the university on Monday and it was a pleasure to see all of the students buzzing around the campus, getting ready to start the semester.  Every time I visit, it seems more and more students are taking an interest in The Taylor Institute and, as a board member, I can’t express how thrilled that makes me!

The Taylor Institute focuses on e-marketing, direct response advertising, direct marketing management, multi-channel marketing, integrated marketing communications, direct mail applications and call center services using the latest in technology with a fully functional call center, video lab studio and much more.  The University of Akron College Of Business offers undergraduate and graduate degrees with concentrations in direct interactive marketing and integrated marketing communications to prepare students for the ever-changing world of marketing.

Where Theory Meets Practice

My personal favorite part of The Taylor Institute is the fact that the students get to see how they will utilize the skills they are learning after they graduate.  The professors include in the curriculum partnerships with practitioners who have current, first-hand experience in the world of interactive marketing.  Students are provided the opportunity to take what they learn in the classroom and implement it into working on real projects for real companies.

If you would like to see The Taylor Institute first hand please join us at InterAction 2012 taking place at The University of Akron on September 28 at Noon.  This year we will be honoring Mr. Thomas M. Richmond, the dynamic President of Little Tikes Worldwide with our Direct Marketer of the Year Award.  Tickets are $35 for individuals or a corporate sponsorship of $250, for a table for eight.  For more information please call Brenda Papoi at (330) 972-8228.

I’ll see you there…