The air is a little crisper, football season is well underway and in many places the leaves have changed colors. Fall is upon us, and in the spirit of the changing seasons perhaps it’s time to take a look at adjusting your marketing strategy as well.
If you are still doing your customer outreach through just one or two channels—like phone and email, for instance—you’re likely forfeiting significant revenue. Today’s customers want to be contacted on their preferred channels, which can include direct mail, email, social media, phone, Web self-service and more. If you aren’t able to reach buyers through all of these avenues, they may switch to a company that can.
Adopting multichannel marketing solutions is just like diversifying a stock portfolio. Putting all of your eggs in one basket is simply too risky; rather, you should be trying to increase your chances for success by covering all of your bases. Now this may seem like an overwhelming task, particularly if you’ve been marketing one way for a long time, but that’s where a multichannel marketing partner like InfoCision can be invaluable.
InfoCision removes the pressure of handling all of your marketing efforts through various channels by providing you with:
- Well-trained, experienced contact center Communicators
- Robust analytics capabilities
- State-of-the-art contact center technology
- Print mail solutions
- Social media and website assistance
- 30 years of experience in the industry
At InfoCision we understand that your expertise is developing and selling your product or service, so we remove the marketing burden and let you focus on the tasks that help you grow your business. So as the holidays draw closer, consider turning your multichannel marketing over to us and turning over a new leaf for your business.