By Steve Brubaker, InfoCision Chief of Staff
The cold weather is slowly but surely starting to roll in, which means farmers and gardeners everywhere will soon be gathering their fall crops. But you don’t have to grow wheat or vegetables to reap a big return this year. By employing the most up-to-date multichannel marketing solutions, you can bring in a new crop of customers this year—and that’s pretty exciting for any business leader.
If you’ve been executing you marketing campaigns strictly over the phone, it’s time to update your tactics because you are likely missing out on a wealth of business opportunities. As evidence, consider that a recent Zendesk survey found that 67 percent of online shoppers made purchases that involved multiple channels in the past six months. Today’s consumers expect to be contacted on their preferred channel; if you aren’t living on those channels, many prospects are unlikely to engage with or buy from you. In fact, they may not even know you exist.
For some organizations, however, the thought of simultaneously managing direct mail, email, Web chat, phone, social media and other communications may be thoroughly overwhelming. For those businesses, teaming with a multichannel marketing partner like InfoCision is a great idea.
At InfoCision, we provide businesses with everything from print mail campaigns to social media management and offer all the most current, effective tools to help you generate more leads and make more sales. For example, our business intelligence offerings can help your company gain greater insight into customer and prospect behaviors and preferences so you know what channels they are likely to prefer.
For farmers, having the right tools is essential for a successful harvest. Multichannel marketing is no different; if you’re hoping to bring in a large customer crop from the business fields this fall, a partner like InfoCision can go a long way toward helping you reach that goal.