Fundraising in the Digital Era Part 3: The Nuts and Bolts of a Successful Campaign

Regulatory compliance plays an extremely important role in fundraising. There are a myriad of laws and regulations put in place by government entities that protect both donors and organizations.

In Part 1 and Part 2 of this three-part series, we discussed the importance of developing relationships with donors as well as ways Nonprofits can leverage integrated marketing strategies to engage donors and turn them into long lasting contributors.

In this third and final installment of the series, we will discuss the nuts and bolts of a successful campaign; mainly the compliance and regulatory issues which Nonprofits need to keep in mind when developing and implementing strategies.

The Nuts and Bolts of a Successful Campaign: Compliance and Regulatory Adherence

The federal government and each individual state have very specific regulations for every kind of direct marketing campaign, including traditional mail, phone calls, email, text messaging, etc.

It’s extremely important, therefore, that your fundraising campaign is in compliance with these rules and regulations, as your organization could be negatively impacted if something were to go wrong.

It’s in your best interest to identify a marketing partner with the knowledge, experience and technology to help you prevent compliance failures.

For example, InfoCision  has invested in advanced technology aimed to ensure compliance with a dedicated team of practitioners whose only job is to stay updated on regulatory issues.

This series was designed to introduce you to the basic tools necessary in launching a successful digital fundraising campaign. Building long-term connections with donors begins with establishing trust in the relationship.

Steve Brubaker began his career at InfoCision in 1985. In his current role as Chief of Staff and as a member of the Executive Team, he is responsible for HR, internal and external communications, and manages the company’s legal and compliance departments. Brubaker is a member of a number of professional organizations, including the DMA, SOCAP, and PACE. He also donates his time to serve on several university boards, including the Executive Advisory Board for The Taylor Institute for Direct Marketing at The University of Akron and The University of Akron Foundation Board. He is a frequent speaker for national events and has also been honored with a number of awards and recognitions for his contributions to the call center industry.