The Omnichannel Contact Center: Three Changes You Need to Make

If someone were to ask you if your contact center is “multichannel,” what would you say? Most of us would probably say yes, noting that our services include voice calls, email, Web chat and social. Now, if you were asked the same about “omnichannel,” is the answer yes or no? If you hedge and say … Continued


The Future of Measuring Contact Center Performance

Contact center performance ratings are currently based on scorecards that attempt to balance the reporting of key metrics across the spectrum of efficiency, effectiveness and customer experience. The customer experience portion—the most critical reflection of contact center performance—is typically gathered by surveying customers post-contact. New ideas about measuring contact center performance are focused on tracking … Continued


Contact Centers Are Moving to Omnichannel

Your contact center probably already offers customers multiple channels for communication. Congratulations! This means that you’ve responded to consumer demand to connect with your brand through the channels they prefer. Now that 68 percent of U.S. adults use smartphones and interact across multiple platforms and modes of communication, contact centers are answering the groundswell. They are meeting customer … Continued


Keep Pace With E-Commerce Trends in the New Year

Your online business must be responsive—not only to visitors but to trends which, if ignored, may trip you up eventually. With the quick pace of modern societal and technological advances, organizations need to keep a finger on the pulse of their industries and develop the agility to react to pressures at the drop of a … Continued


Skyrocketing Mobile Usage: Impact on the Contact Center

Is your contact center ready for the ongoing mobile onslaught predicted for 2017? E-commerce will never be the same as consumers continue to make more and more purchases from their mobile devices. What’s the impact on the contact center? It will be an extension of the impact being felt by retailers, which includes challenges in … Continued


Issue Resolution: The Primary Prerequisite for Customer Satisfaction

When customers call into contact centers, they are usually experiencing one of two problems: 1) a billing issue, or 2) product or service assistance. And quick resolution is their aim. Unfortunately, this is not happening regularly. Along with this complaint, customers are growing impatient with companies’ interactive voice response (IVR) systems. Together, these issues have … Continued


Strategies for Implementing Live Chat

It’s no mystery that you need live chat on your website or app to stay competitive in the e-commerce world. A chat box dropping down onto the user screen is becoming a commonplace occurrence for Internet information-seekers and shoppers, enabling them to quickly and easily connect with a Communicator in real time. Many companies have … Continued


Three Ways to Cultivate Multitalented Agents

Multiple channels are now commonplace in contact centers, changing the way we do business. The goal of a call center is no longer to handle one transaction on one channel, it’s to make sure that customers have a positive experience on every channel, even if that means transitioning from one mode of communication to another … Continued


Millennials and WebRTC in the Contact Center

Contact centers are making significant investments in human capital and real-time communications technology to interact with millennials and other customers more effectively via virtual queues, SMS and video. In fact, WebRTC (Web Real-Time Communications) is an open source project supported by Google that is furthering the use of unified communications (UC) in businesses. With WebRTC, … Continued


Where You Should Engage With Certain Demographics for Best Results

To create brand engagement, companies must learn the ins and outs of how consumers communicate across the multiple channels available today. Understand that each brand—and even each brand offering—has a unique base of potential and existing buyers. In other words, don’t spend time learning where millennials engage with brands if your products or services aren’t … Continued