Direct marketing compliance update: DMA in DC and cell phone consent changes

I came away from the conference encouraged that there are so many experts in our industry who understand the value of engaging with policy-makers in Washington. We must educate the policy-makers and help them understand the huge impact the DM industry has on our national economy – 9.2 million jobs and more than $2 trillion in annual sales in the US.

I was recently in Washington, DC for the DMA in DC Conference, an annual event at which data-driven marketers and fundraisers meet face-to-face with the Federal Trade Commission (FTC) and Members of Congress to discuss issues and regulations impacting the industry — and what needs to be done to ensure responsible access to marketing data.

Direct marketing compliance takeaways from the DMA in DC Conference

I came away from the conference encouraged that there are so many experts in our industry who understand the value of engaging with policy-makers in Washington.  We must educate the policy-makers and help them understand the huge impact the DM industry has on our national economy.  Balancing the concerns of consumers with the needs of marketers is critical.

While some lawmakers are beginning to grasp the value of our business, others are totally unaware that our industry provides 9.2 million jobs in the United States and accounts for more than $2 trillion in annual sales – and unnecessary legislation that negatively impacts the industry hurts the national economy.

Here are some issues I’ll be discussing in the coming weeks:

  • What’s going to become of the post office?
  • Proper information privacy – especially as it pertains to information from social networking sites
  • Data security and recovery systems
  • Mobile phone calling regulations.

New FCC TCPA requirement:  You must obtain prior express written consent for all autodialed telemarketing calls to cell phones

On September 17, 2012 the Office of Management and Budget (OMB) approved the FCC’s revisions to the Telephone Consumer Protection Act (TCPA) requiring express written consent for telephone solicitation messages (including text messages) placed using a prerecorded voice or an automatic telephone dialing system to cellular telephone numbers.  The express written consent requirement is set to go into effect on October 16, 2013.

This requirement will have an impact on any business or organization that calls cell phone numbers that have been provided to them by consumers. It is no longer acceptable to call a consumer just because they gave you their number and/or you have an existing business relationship with them.  Rather, when consumers give their phone number they must also proactively give consent, such as checking a box online signifying your organization may contact them, if it is a mobile number.

We encourage everyone to make sure their data collection forms and procedures are compliant with the new rule by working closely with your marketing partners and internal legal counsel in fully addressing how the new rule specifically affects your organization.  As always, your dedication to direct marketing compliance should never waver. For more information on InfoCision’s robust compliance systems, please follow this link. http://bit.ly/13xY1Yf

DMA 2012 Conference in Las Vegas: Stop by InfoCision’s booth 425

As the year begins to wind down (I can’t believe how quickly 2012 has gone!) it is time once again for the annual Direct Marketing Association conference DMA 2012.

dma 2012Although I will not be personally attending this year’s conference, InfoCision will have a large presence there with a booth and four staff members. I know they are eager to hit the conference floor to say hi to some old friends, and make new ones.

We have something to offer businesses of all shapes and sizes, and we’re here to help your organization grow and succeed, so stop by booth 425 to meet with one of our experts, or give them a call to set up a meeting.

Curt Cramblett, vice president of new business development

Rob Sine, director of new business development

Dawn Keathley, director of new business development

Tom Hissong, manager of new business development

All four will be available to discuss InfoCision’s products and services, so if you’re going to be at the conference, stop by booth 425 and say hi! PLUS, We’ll also be giving away some special prizes throughout the conference so follow the DMA Conference on Twitter #DMA2012 and InfoCision on Twitter and LinkedIn and look for our Las Vegas trivia questions. You could win a Starbucks gift card in the morning to help you wake up, or a drink on us in the afternoon to help you relax after a long day in sessions.

I know our team is excited for this year’s event and I wish them and everyone attending a great conference and safe traveling!